As an EDGE Pipeline / Lookout auction, you have the ability to market yourself and your events to your subscribing users. This article outlines the steps to do so.


Overview

In EDGE Pipeline / Lookout, users have the ability to select which auctions they want to receive emails from. Your auction then has access to that list of "contactable members" (people who want to hear from you) for use in email campaigns. You download that list (a .csv file) and import it into any Email Marketing Service of your choosing. It's recommended that you re-download the list and re-import it into your campaign tool regularly, to keep your Auction Edge subscribers in sync with your email tool.


Getting your Auction Edge subscribers

In EDGE Admin, navigate to "Members".

Hover your mouse over the Floating Action Button in the lower right corner.

Click on the top option, "Download Contactable Members".



The resulting .csv file is the list of all users on EDGE Pipeline / Lookout that have opted into receiving emails from you.

It's recommended that you re-download the list and re-import it into your campaign tool regularly, to keep your Auction Edge subscribers in sync with you email tool. The email marketing service will handle removing / preventing duplicates.


Choosing a Email Marketing Service

There are many great Email Marketing tools available today. We recommend you research and select the best one for your needs, at a price that works for you. To get you started, here are some popular options - 


Importing your subscribers into an Email Marketing tool

Now that you have your subscriber list (a .csv file) downloaded from EDGE Admin and an Email Marketing tool selected, it's time to import your subscribers into your email tool. Using the same services referenced above, here are some "how to" articles that cover that process - 


It's recommended that you re-download the list from EDGE Admin and re-import it into your campaign tool regularly, to keep your Auction Edge subscribers in sync with you email tool. The email marketing service will handle removing / preventing duplicates.